[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.solartis.cz\/kdy-vyuzit-crm-system-for-marketing\/#Article","mainEntityOfPage":"https:\/\/www.solartis.cz\/kdy-vyuzit-crm-system-for-marketing\/","headline":"Kdy vyu\u017e\u00edt crm syst\u00e9m for marketing","name":"Kdy vyu\u017e\u00edt crm syst\u00e9m for marketing","description":"Jedn\u00edm ze z\u00e1kladn\u00edch p\u0159edpoklad\u016f \u00fasp\u011bch\u016f ka\u017ed\u00e9 firmy je i komunikace se z\u00e1kazn\u00edky. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f by toti\u017e m\u011blo platit, \u017ee prodejem n\u00e1\u0161 vztah nekon\u010d\u00ed. M\u011bli bychom se toti\u017e sna\u017eit, aby se op\u011bt vr\u00e1tili. A k tomu pr\u00e1v\u011b \u010dasto tak\u00e9 slou\u017e\u00ed crm syst\u00e9m for marketing Tovia. Ten je tak\u00e9 zaveden ve valn\u00e9 v\u011bt\u0161in\u011b firem, a z dobr\u00e9ho d\u016fvodu. M\u016f\u017eeme se tedy […]","datePublished":"2026-07-20","dateModified":"2026-07-20","author":{"@type":"Person","@id":"https:\/\/www.solartis.cz\/author\/#Person","name":"","url":"https:\/\/www.solartis.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d6cba3ab97c30e0df0e32548954cb6b1550f4672bd3a4687bf1118b122d757e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d6cba3ab97c30e0df0e32548954cb6b1550f4672bd3a4687bf1118b122d757e8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"solartis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.solartis.cz\/wp-content\/uploads\/internet2_10_10_10_10_10_10_10_5.jpg","url":"https:\/\/www.solartis.cz\/wp-content\/uploads\/internet2_10_10_10_10_10_10_10_5.jpg","height":0,"width":0},"url":"https:\/\/www.solartis.cz\/kdy-vyuzit-crm-system-for-marketing\/","about":["Produkty"],"wordCount":420,"articleBody":"      Jedn\u00edm ze z\u00e1kladn\u00edch p\u0159edpoklad\u016f \u00fasp\u011bch\u016f ka\u017ed\u00e9 firmy je i komunikace se z\u00e1kazn\u00edky. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f by toti\u017e m\u011blo platit, \u017ee prodejem n\u00e1\u0161 vztah nekon\u010d\u00ed. M\u011bli bychom se toti\u017e sna\u017eit, aby se op\u011bt vr\u00e1tili. A k tomu pr\u00e1v\u011b \u010dasto tak\u00e9 slou\u017e\u00ed crm syst\u00e9m for marketing Tovia. Ten je tak\u00e9 zaveden ve valn\u00e9 v\u011bt\u0161in\u011b firem, a z dobr\u00e9ho d\u016fvodu. M\u016f\u017eeme se tedy pod\u00edvat na to, zda by se hodil i do t\u00e9 na\u0161\u00ed.V prvn\u00ed \u0159ad\u011b je nutn\u00e9 pod\u00edvat se, k \u010demu vlastn\u011b slou\u017e\u00ed a jak funguje. \u0158\u00edci, \u017ee se t\u00fdk\u00e1 marketingu, je toti\u017e velmi \u0161irok\u00fd pojem, a nic moc n\u00e1m ne\u0159ekne. Koneckonc\u016f, marketingov\u00fdch strategi\u00ed je hodn\u011b, a je tedy nutn\u00e9 specifikovat, \u010deho se vlastn\u011b t\u00fdk\u00e1.Jak ji\u017e bylo \u0159e\u010deno, tento syst\u00e9m by n\u00e1m m\u011bl pomoci p\u0159i komunikaci se z\u00e1kazn\u00edky, a to pom\u011brn\u011b zna\u010dn\u00fdm zp\u016fsobem. Shroma\u017e\u010fuje toti\u017e \u00fadaje o nich z mnoha datab\u00e1z\u00ed na jednom m\u00edst\u011b, a tak je snadn\u00e9 vypozorovat zvyky dan\u00e9ho \u010dlov\u011bka. I kdy\u017e nap\u0159\u00edklad bude chodit nakupovat do r\u016fzn\u00fdch pobo\u010dek, budeme v\u011bd\u011bt, co, kdy a ve kter\u00e9 z nich si koupil.Ov\u0161em nejsou to jen \u00fadaje o n\u00e1kupu, kter\u00e9 m\u00e1me takto shrom\u00e1\u017ed\u011bny. Pokud m\u00e1 nap\u0159\u00edklad na\u0161e firma aplikaci, kterou mohou jej\u00ed z\u00e1kazn\u00edci vyu\u017e\u00edvat, p\u0159\u00edpadn\u011b v\u011brnostn\u00ed karti\u010dky, pak se takto zobrazuj\u00ed \u00fadaje i z nich. Dozv\u00edme se tak nap\u0159\u00edklad v\u011bk a pohlav\u00ed z\u00e1kazn\u00edka, co\u017e n\u00e1m m\u016f\u017ee pomoci p\u0159i vytv\u00e1\u0159en\u00ed nab\u00eddky.Dal\u0161\u00ed d\u016fle\u017eitou funkc\u00ed je pos\u00edl\u00e1n\u00ed hromadn\u00fdch nab\u00eddek, p\u0159edev\u0161\u00edm v e-mailov\u00e9 form\u011b. Ty mohou b\u00fdt d\u00edky v\u00fd\u0161e z\u00edskan\u00fdm \u00fadaj\u016fm i personalizovan\u00e9. To znamen\u00e1, \u017ee budou dan\u00e9mu z\u00e1kazn\u00edkovi ud\u011bl\u00e1ny v podstat\u011b p\u0159esn\u011b na m\u00edru, co\u017e zna\u010dn\u011b zv\u00fd\u0161\u00ed \u0161ance, \u017ee na ni pozitivn\u011b zareaguje.Je v\u0161ak jasn\u00e9, \u017ee zdaleka ne ka\u017ed\u00e1 firma crm syst\u00e9m vyu\u017eije. Nap\u0159\u00edklad men\u0161\u00ed podniky s malou nab\u00eddkou zbo\u017e\u00ed \u010di slu\u017eeb nebo t\u0159eba mal\u00e9 ve\u010derky z n\u011bj profitovat p\u0159\u00edli\u0161 nebudou. M\u011bli bychom se tedy nap\u0159ed zamyslet, zda zrovna n\u00e1\u0161 podnik nepat\u0159\u00ed mezi n\u011b, abychom zbyte\u010dn\u011b nevyd\u00e1vali pen\u00edze.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdy vyu\u017e\u00edt crm syst\u00e9m for marketing","item":"https:\/\/www.solartis.cz\/kdy-vyuzit-crm-system-for-marketing\/#breadcrumbitem"}]}]